“…best creative, most memorable – but without the data behind it what you have is spray and pray,” says SAS’ @lisamloftis on why #marketing is art + science. #Data matters. @AMA_Marketing #Analytics #Tech #BigData #AI #MachineLearning #ML http://bit.ly/2EsJS78 pic.twitter.com/xMps9ujxoi
Source:: https://twitter.com/BristowColin/status/963796539633119233
