There are myriad ways to dissect
web users??? online habits, and each breakdown
uncovers greater targeting context for
marketers. Research finds that mobile has
officially overtaken the PC for time spent
online in the US, with females spending
the most time on the mobile web. The tablet
sees particular use among women for lifestyle,
retail and parenting content. For men,
sports is a top tablet—and online—pursuit.
Source: @ G+
